Whole Leadership Rouse/Mouse

As a young developer in Minneapolis, having researched James Rouse’s Faneuil Hall in Boston & Harborplace in Baltimore, and having studied everything Disney since he was a boy, Michael McCall wanted to work for either landmark developer; both of which crafted places that profitably captivated the public. Michael decided to write Mr. Rouse, after which he called Mr. Rouse, and then he called Mr. Rouse, again. Not only did he get the job, but in beautiful irony, Mr. Rouse gave Michael the opportunity to work with The Walt Disney Company. 

If you think about Disneyland and think of its performance in relationship to its purpose – its meaning to people more than its meaning to the process of development – you will find it the outstanding piece of urban design in the United States. It took an area of activity – the amusement park – and lifted it to a standard so high in its performance, in its respect for people, in its functioning for people, that it really became a brand-new thing. It fulfills the function that it set out to accomplish unself-consciously, usefully and profitably.
— James W. Rouse Chairman, The Rouse Company, 1963 Commencement Speech, Harvard GSD
Billboard architecture was not in Jim Rouse’s scriptures. As the developer-saint and the chief sponsor of what can be considered the Architecture of Inclusion, he was not, at the end-game of his career, going to be a co-conspirator to turning away from the very fabric of the city he worked so hard to reintegrate with commercial enterprise: neither with the blankness of a berm nor with a hodge-podge of over-stuffed design gimmicks.
— Michael McCall, President, Strategic Leisure
 

Whole Leadership: Rouse/Mouse Chicago

 

Whole Leadership: Repositioning Disney's Pleasure Island

Disney implemented Michael's recommended street party, efficiently increasing entertainment value where capacity already existed

Disney implemented Michael's recommended street party, efficiently increasing entertainment value where capacity already existed

In 1989, Disney’s President, Frank Wells, asked Jim Rouse for advice on the then challenging Pleasure Island. Mr. Rouse asked Michael McCall to recommend a solution. Michael’s answer was to leverage the whole place, charging guests for a nightly street party. 

“Pleasure Island can be a street party by night, providing the entertainment value where the capacity is.”
— Michael McCall Pleasure Island recommendation excerpt