Strategic design is a curious profession. Its practitioners are not quite artists, though they are artistic; they are not inventors, though they are inventive; and they are not engineers, though the best of them bring a deep technical understanding to their work…Good strategic design makes a place look good, and great strategic design builds a relationship between a place and its users. You use it again and again. You fall in love.
— Casey Newton on Industrial Designers & Object Design; adapted for Strategic Designers and Place Design by Michael McCall

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