Analysis is the systematic inquisition

of the given and potential facts.

Synthesis is the creative process

of leveraging information pieces

into a new and unique whole.

Without analysis, unguided synthesis

cleverly projects a seductive illusion.

Without synthesis, zealous analysis

sorts facts into a sanitized matrix.

Like the yin and the yang, 

analysis and synthesis are partners in

developing compelling whole strategies

for creative places.

"Laval said McCall's greatest strength as a developer is his ability to blend different aspects into one ‘big picture.' 

'He's got the creative ability, and the business side of the equation, and he knows how to put the team together and get the best out of everybody,’ Laval said. 

‘That’s a rare talent.'"

Baltimore Sun, March 14, 2013

Bruce Laval

Executive Vice President

Operations Planning and Development

Walt Disney Parks and Resorts (retired)

Whole Leadership

Strategic Leisure is a strategic and creative planning and development firm, defining, and often developing on behalf of owners, Experiential Places for private, pubic and not-for-profit clients. In contrast to the industry that distinctly divides professionals into analytical and creative silos, Strategic Leisure embraces both realms, providing value added “whole leadership” by integrating analysis and creative synthesis into balanced, actionable strategies.

By ensuring strong alignment between strategy and creativity, Strategic Leisure leverages the investment in design to its cohesive and maximum benefit for clients and consumers; and, artists and designers appreciate the strategic frame that defines the need for their talents, as often there is a dearth of budget for art for art’s sake; while functional art and beautiful strategic designs get built.

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