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Fair Oaks Farms


Fair Oaks Farms, 90 minutes outside downtown Chicago, is the largest Agritourism destination in the country, to which Strategic Leisure has been consulting since 2004.

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Fair Oaks Farms


Fair Oaks Farms, 90 minutes outside downtown Chicago, is the largest Agritourism destination in the country, to which Strategic Leisure has been consulting since 2004.

As James W. Rouse both lived by and taught us, the key is to listen to people’s silent yearnings, to their latent unmet needs, the creative solution to which can make life easier, better and rewarding for consumers and entrepreneurs.
— Michael McCall, Presidnet of Strategic Leisure

Since 2004, Strategic Leisure has consulted to Michael J. McCloskey, co-founder and CEO of Select Milk Producers and Chairman of Fairlife, on myriad matters ranging from strategizing and masterplanning land, to a fast casual restaurant in downtown Chicago, to branding milk products, to agribusiness business plans. Since February of 2017, as Chief Strategy Officers of Fair Oaks Farms, Michael McCall has led the continued growth of Fair Oaks Farms, the largest agri-tourism destination in the country. Strategic Leisure’s whole leadership has resulted in such things as:

  1. The strategy, design and development of one-of-kind farm themed Marriott hotel, which opened on February 24, 2019, and is connected to the 17,000 sq. ft. Farmhouse Restaurant, Event Center and Pub.

  2. Leading the strategy, and development of a Starbucks, a Robotic Dairy Visitor Center, and a 500 acre Advanced Food Processing Industrial Park.

  3. Preparing a master development plan for the continued growth of the destination.

Strategic Leisure’s whole leadership responsibilities included:

  • Strategic Positioning

  • Business Planning

  • Branding & Brand Activation

  • Creative Conceptualization

  • Site Planning

  • Entitlements, Easements & Infrastructure

  • Capital Funding & Loan Documents

  • Team Casting

  • Professional Agreements

  • Design & Architecture

  • Interior Design

  • Art Direction and Curation

  • Construction

  • Financial Reporting

  • Franchisor Relations

  • Public Relations

  • Marketing

  • Governmental Relations

  • Strategic Partner Relations

  • Event Planning & Public Speaking


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Fairfield by Marriott


Fairfield by Marriott Fair Oaks Farms is one of the most unique hotels in the world, with its classic barn architecture and warm and art filled contemporary interiors; all directly connected to 17,000 sq. ft. Farmhouse Restaurant, Conference Center & Pub, creating a full service hotel.

Fairfield by Marriott


Fairfield by Marriott Fair Oaks Farms is one of the most unique hotels in the world, with its classic barn architecture and warm and art filled contemporary interiors; all directly connected to 17,000 sq. ft. Farmhouse Restaurant, Conference Center & Pub, creating a full service hotel.

By cooperatively and creatively working with global brands, there is tremendous opportunity for one-of-a-kind results that empower unique success.
— Michael McCall, President of Strategic Leisure

Garden Gate connection from Fairfield to the 17,000 sq. ft. Farmhouse Restaurant, Event Center & Pub


Winter time, and the living is easy…



“Surruarlism” by R. Tom Gilleon

40 ft. by 16 ft. mosaic with 300,000 pieces of vitreous glass tile, produced by Artaic

 
 
 

Chris Detmar & Steve Paul of  Core Construction  installed the “ Nine Bovine ” by  R. Tom Gilleon  in the Pool PARTY

Chris Detmar & Steve Paul of Core Construction installed the “Nine Bovine” by R. Tom Gilleon in the Pool PARTY


 

Michael McCall hosting Art of Hospitality