Ponte Fresco
“In 22 years of downtown Chicago leasing, rarely do we discover a new business that is both a creative approach and a very solid operation. This is why we are extremely proud to have helped to bring the first Ponte Fresco to Michigan Avenue.
Ponte Fresco is a contemporary concept that exudes freshness, serving healthful food within its elegant, spa-inspired, art & design; all of which is directly on target with the sophisticated Chicago market. Ponte Fresco is clearly leading the next wave in fast casual dining, and we believe it will be very successful.”
Ponte Fresco
One of Strategic Leisure’s longterm clients wanted to open an adaptation in Chicago of its family restaurant in Puerto Rico. Strategic Leisure was asked to translate and develop the Fast Casual restaurant for the highly sophisticated North Michigan Avenue, Chicago market. Strategic Leisure’s whole leadership resulted in:
1. The negotiation of a lease was with the major commercial landlord.
2. The “Spa Kitchen” and “You Are What You Eat” Product Positioning and Creative Concept, Branding, Environmental Graphics and Marketing Copy.
3. The development of the restaurant.
Strategic Leisure's whole leadership responsibilities included:
Strategic Positioning
Creative Concept
Industrial Engineering
Team Casting
Development Budget
Lease Negotiation
Space Planning & Interior Architecture
Branding
Collateral Design
Copywriting
Construction Owner's Rep
