Red's Rec Room
Red’s Business Plan
Table of Contents
(Ex Post Facto)
Red's Rec Room
Brunswick Corporation leased a former IKEA store space in the West Edmonton Mall in Edmonton, Alberta, where it chose to build a repositioned Bowling & Billiards operation, to inspire the Bowling & Billiards industry and increase Brunswick’s equipment sales. Brunswick turned to Strategic Leisure to creatively and analytically define, design and develop the 107,000 square foot tenant space – in six (6) months. Strategic Leisure’s whole leadership resulted in:
1. The creation of Red’s Rec Room, including Product Positioning, Creative Concept, Branding, Space Planning & Circulation, Interior Architecture and Furnishing, Budgeting, F&B and Live Entertainment Strategy & Implementation, and Guest Services Training.
2. The Business Planning, including consumer research and projections by business segments.
3. The showcase of repositioned Bowling & Billiards for Brunswick’s equipment clients.
Strategic Leisure's whole leadership responsibilities included:
Strategic Positioning
Creative Concept
Team Casting
Business Planning
Space Planning & Interior Architecture
Branding & Collateral Design
Construction
Guest Services Training
F&B Strategy and Menu Development
Entertainment Programming Strategy and Casting